about wirecutter
The story of Wirecutter Broadheads is rooted in decades of firsthand experience in the rugged wilderness of Northern British Columbia. Canada
Originally born in Sanford, Florida, Roger Britton made the life-changing move to Northern B.C. Canada in 1975. It was here, among the dense forests and demanding mountainous terrain, that his lifelong passion for archery,hunting And Bushcraft truly took hold.
Roger spent over 35+ years as a professional taxidermist And 8 years as a hunting guide, careers that granted him an unparalleled understanding of animal anatomy. This unique perspective, combined with his status as an avid hunter and archer, allowed him to see exactly how equipment performed-and where it failed in real world conditions.
The Birth of the Wirecutter
For years, Roger observed a recurring frustration among bowhunters: the tendency for fixed-blade broadheads to “plane” or veer off-target due to wind resistance and surface area. He knew there had to be a way to achieve surgical accuracy without sacrificing the reliability of a fixed blade.
Driven by a vision to eliminate flight instability, Roger conceived an innovative design in his mind a broadhead engineered to cut through the air with minimal resistance. This pursuit of the perfect flight path led to the birth and development in North America of the Wirecutter.
Today, Roger’s Florida roots and Northern B.C. grit culminate in a product built by a hunter, for hunters. The Wirecutter isn’t just gear; it’s the result of 35+ years of anatomical study and a lifetime spent hunting. Roger being recognized nine times in the record book for outstanding trophies .
Legacy
In 2025, a new chapter began for Wirecutter Broadheads as Roger officially passed the torch to his daughter, Sierra Britton. An accomplished and lifelong hunter, Sierra has harvested record-book animals and brings a deep-rooted passion for the outdoors to her
new role
Beyond the field, Sierra represented her community as a contestant in the 2025 Miss World Canada pageant. She is honored to carry on the Wirecutter legacy with pride, combining her competitive spirit and to lead the brand into a successful Future